A suite of engaging graphic design assets was created to support a social media campaign raising awareness about the pet census. The visuals featured playful yet informative designs, incorporating vibrant colors, friendly typography, and adorable illustrations of pets to capture attention. Assets included static posts, carousels, and stories optimized for platforms like Instagram and Facebook, designed to encourage pet owners to participate in the census and share the message. The creative direction balanced warmth and clarity, ensuring the campaign was both approachable and impactful.
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